Short answer: at a A$40 item with A$8 postage, eBay Pro Starter costs about A$6.73 per order in Australia (GST-inclusive, no monthly fee on Pro Starter), while a Shopify store costs about A$1.12 per order plus A$56/month. Above 10 orders a month, the Shopify store is cheaper on fees alone.
| Platform | Fee per order | Fees at 50 orders/month |
|---|---|---|
| eBay (Pro Starter) | A$6.73 | A$336.60 |
| Shopify (Basic, monthly) | A$1.12 + A$56/mo | A$111.80 |
Monthly Shopify figure = 50 × A$1.12 + A$56 subscription.
Pro Starter final value fee 13.4% of A$48 = A$6.43, plus the per-order fee of A$0.30. Total A$6.73 per order. The 13.4% rate applies up to A$4,000 per sale, then 2.5% above — and it is a single merged Pro Starter rate across Tiers 1–4 (other Pro plans vary by tier and pay 2.75% above A$4,000). Fees are shown inclusive of Australian GST, and there is no monthly fee for a Pro Starter plan. Exceptions on the same table: NFTs 5.5%, Services a A$44.00 flat fee.
Online card rate 1.7% of A$48 + 30¢ = A$1.12 per order, plus the Basic plan at A$56/month on monthly billing. At 50 orders that is A$111.80 a month, or A$2.24 per order including the subscription.
Above 10 orders a month, the Shopify store wins on fees alone. But eBay brings its own buyers, while a Shopify store needs its own marketing — fees alone never decide the channel. Run your own prices in the Platform Crossover tool.
Fee-only comparison: it does not include discovery, traffic, refunds, apps, fulfilment, packaging, or taxes. Subscription is spread over the month's orders in the monthly figure. Confirm with your seller dashboard before pricing decisions.
Sources (official pages): Etsy fees, Etsy Payments, eBay Pro selling fees (last updated 1 November 2026, GST-inclusive), Shopify Australia pricing. Etsy/Shopify figures checked 4 Nov 2026; eBay AU figures checked 5 Nov 2026.
Not on a Pro Starter plan — the official page states there is no monthly fee for Pro Starter. Other Pro plans have their own terms, and their rates above A$4,000 differ (2.75% versus Pro Starter's 2.5%).
For most categories in Tiers 1–4, yes, as a single merged Pro Starter rate. Exceptions on the same table: NFTs at 5.5% and Services at a A$44.00 flat fee.
Discovery and traffic, refunds, apps, fulfilment, packaging, and taxes. This is a fee-only comparison, not a profit forecast.
Amazon referral fees vary by category and its Seller Central schedule is login-gated, so no Amazon figure could be verified from an official page. No Amazon numbers are shown rather than guessed ones.
These pages use one fixed scenario so the comparison is fair. Your prices and order volume change the answer — run them through the free tools: Breakeven Planner, Platform Crossover, Product Pricing & Profit. Every figure and its official source is on the Fee Index, and the method is on the Methodology page.